Episode 102 - The Biggest Persuasion Blunder Of The Year
You can't visit a business web page without hearing "follow us on Twitter!"\xa0 We're certainly guilty of this too.\xa0 Follow us on Twitter @influencemax!\xa0
\nA recent article from Psych Central shows that when customers complain about a business on Twitter, businesses can actually shoot themselves in the foot by responding too much!\xa0 Check out the article here.
\nIf you've ever been told your product is too expensive, you need the Law of Contrast.\xa0 This is the most effective way to set the terms of value.\xa0 Many times prospects come to the table with a preconceived value of your product (justified or not).\xa0 You can turn the tables with the Law of Contrast!
\nSpeaking of the Law of Contrast, this episode featues a horrible use of it which HAS to be the persuasion blunder of the year!