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On this week\\u2019s Maximize Business Value Podcast, Tom Bronson welcomes Gerald Parsons, CEO, and Rich Russo, VP of Corporate Development from Life Languages. They discuss Life Languages and the vital role communication plays in the effectiveness, profitability, and value of companies. Life Languages cracks the code to effective communication. The Life Languages Communication IQ system is a key indicator that will predict where inconsistent, inaccurate internal, and external messaging exists at every level in an organization. We all want to be seen, heard, and understood. Most relationships fail and most management problems are due to miscommunication and misunderstanding. Life Languages helps recognize and resolve conflict, reduce the cost of onboarding, build relationship equity, and increase the return on individual investment hands down. Find out more by visiting Life Languages website or checking out Gerald's book, Ties And T-Shirts here.\\xa0

Gerald R. Parsons is a forward-thinking strategic builder dedicated to character-driven communication as a core value. He has been affiliated with Life Languages International / Communication IQ for over 30 years and was appointed CEO in 2016. In his current role, Gerald strives each day to make a difference in the lives of his team and colleagues by creating equity within their relationships and the company. Gerald is a firm believer that when people learn their communication styles they learn how to speak and listen so more people will hear and understand them. Personal and professional development that involves improving himself as a leader worth following both in his family and organization are his top priorities. Living in constant reminder of how special his life is, Gerald is married to his wife of 42 years and enjoys spending time with his children and grandchildren.

Rich Russo is VP of Corporate Business Development and Managing Director of Build Connect, LLC. Much of his day includes helping teams create practical solutions to complex problems and then transitioning that solution into a sustainable operating model. He has a passion for enhancing Communication IQ at organizations of all sizes and he regularly volunteers and donates to organizations that support personal and professional growth. Find out more about Rich by connecting with him on LinkedIn.\\xa0

Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed dur

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Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom\\u2019s career 100 business transactions as either a business buyer or seller. As a business owner himself, Tom has been in your situation hundreds of times, and he knows what it takes to create and implement the right strategy. Tom is passionate about helping business owners and has the experience to do it.

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