Up or Out with Connie Pheiff: Branding in 7-Steps with Paul Friederichsen
What can we learn from Coca Cola and Starbucks about branding? Find out from a marketing genius Paul Friederichsen, partner in The Blake Project, a major brand consultancy group helping companies and entrepreneurial leaders like you achieve brand legacies, just like Nike. Paul is the publisher of the Branding Strategy Insider - a newsletter with a readership of nearly 45,000 marketing professionals daily. In today’s episode Paul sits down with Connie and gives a 1:1 breakdown of “ ...