Marketing Masters with Connie Pheiff, Queen of Marketing: Words are Your Business with Steve Hutson

Published: April 20, 2015, 8 p.m.

From the earliest days of human civilization, our ancestors recognized an important need. They had to communicate, and they set out to find a way. Their first "language" might have been a primitive system of gestures and grunts, but in time they figured out how to give names to the things around them. They spoke, they wrote, they left behind records of their history. All of these advances became possible through the invention of a device that we now know as "words." Cave drawings and hierogl ...