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b'James Laws welcomes Dustin Stout as his co-host for the episode, kicking things off by measuring the size of their respective Twitter followings. Dustin won, and so he should, given that he is a social marketing consultant who now sells a successful social media product, Social Warfare. If we could combine James and Dustin, at a genetic level, into one man, he would be called Justin. Justin Lout.
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\\nAs a young adult, Dustin left small-town Pennsylvania and headed for the bright lights of Hollywood to become an actor but, after a few years, became disillusioned with how the industry actually works (no mention of whether he met Harvey Weinstein), so, he went to work as Youth Director for his church. Determined to connect with young people on their own terms, he learnt as much as he could about the newly emerging world of social media.
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\\nInspired by meeting some of the leading lights in the social media space, he started blogging about what he was learning. This encouraged others to approach him for advice on how to expand their audiences and, after just a couple of years, he became known as one of the Ten most influential people in the space, opening the floodgates to work as a consultant, his own agency for a while and, now, his current product, Social Warfare.
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\\nHow Dustin got into the product space by needing to certain functionality for his church. James observes that both their businesses are similar in the sense that their church activities played a key role in their journey. They talk about Jesus Christ for a bit, probably a good bet that they\\u2019ll both get a sweet spot in heaven, while the rest of us will spend eternity screaming down in Hell, being forced to use Joomla.
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\\nJames shares his own minor acting experience, Dustin discusses how that sort of experience can help a lot in promoting your business.
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\\nDustin discusses his surprise and delight at the acclaim his blog has received, James reveals that Dustin\\u2019s articles are considered required reading within the Ninja Forms marketing team.
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\\nThey discuss the wondrous writings of Seth Godin. James, feeling guilty about the woefully neglected state of his own blog, begs Dustin to lay out his process for producing valuable content.
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\\nDustin\\u2019s Writing Process:
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\\n \\t* Be cognizant of who you are writing for, and the questions that come up for them on a day-to-day basis.
\\n \\t* Be on the lookout for problems that crop up for other people, and take notes.
\\n \\t* You need a place to gather those notes, Dustin uses the ToDoist app.
\\n \\t* When reviewing those notes, he starts writing around the ideas he feels most passionate about.
\\n \\t* Write. Write as much as you can, don\\u2019t worry about editing, just cover as much ground as you can.
\\n \\t* Write to someone. Dustin writes to his wife, who is not a social media person, so, which has the beneficial affect of forcing him to avoid jargon.
\\n \\t* Then he walks away. Slowly. Like a cowboy.
\\n \\t* He returns later to edit it, just to hone it and remove mistakes. He uses Grammarly to help with that.
\\n \\t* He does some keyword research, using a tool called Ahrefs, and takes the time to look at other high-ranking posts covering the same subject, making changes to his own piece accordingly.
\\n \\t* While writing, Dustin leaves placeholder words for images he\\u2019d like to later insert in various places, so, his final step is to go find those images and, also, create the promotional images for the post, usually around 4 or 6 images per article.
\\n \\t* He uses the Coschedule marketing calendar to plan out 30 days of social media promotion, and he has written an article, link below, about how he uses it.
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\\nDustin says that many SEO experts believe that the most effective length for an article is over 2000 words, so, Dustin aims for around 2,500. The whole process,'