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b'This episode James and Jean are joined by Robert Abela,\\xa0an EU based freelance IT consultant and WordPress Security Professional with WP White Security.
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\\nRobert is a major player in advocacy for WordPress security, and owns the No. 1 WordPress Monitoring & Audit Trail Plugin. Additionally, aside from his own security blog,\\xa0Robert\\xa0is also\\xa0a guest\\xa0blogger on\\xa0many\\xa0web-security blogs and websites.
\\nTopics Include:
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\\n \\t* Robert\'s journey with WordPress.
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\\n \\t* It all started as a hobby.
\\n \\t* Robert developed\\xa0on the side,\\xa0but\\xa0never considered himself\\xa0a developer.
\\n \\t* At the same time he had a WordPress security consultancy business.
\\n \\t* He began working with a friend, but development was sporadic.
\\n \\t* After searching\\xa0on a shoestring\\xa0budget,\\xa0Robert started working with a part-time dev.
\\n \\t* Started his premium add-on model.
\\n \\t* A\\xa0multitude of\\xa0competitor plugins were launched.
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\\n \\t* His developer saw this as a sign of defeat and jumped ship.
\\n \\t* To make things worse, competitors knew popular people in the community and\\xa0received a lot of coverage.
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\\n \\t* Down but not out,\\xa0Robert considered\\xa0pulling the plug.
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\\n \\t* Unstable sales resulted in\\xa0a personal\\xa0lost of $8,000 in the first year.
\\n \\t* Obligated to increase the sales -\\xa0Robert sought to expose the add-ons\\xa0without "in your face" advertising.
\\n \\t* His execution resulted in increased revenue,\\xa0sales, and popularity. $30+k revenue this year.
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\\n \\t* WP Security Audit Log\\xa0is now the Number 1 plugin amongst its competitors\\xa0(in terms of active downloads).
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\\n \\t* Lessons learned:
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\\n \\t* Never give up, but\\xa0be realistic!
\\n \\t* Numbers/statistics are a good indication of how successful\\xa0your product will be.
\\n \\t* Keep an eye on the competition, though don\'t let\\xa0that hold back a good idea or plan.
\\n \\t* It\'s important to be first on the market, but\\xa0it\'s not the end of the world if you\'re not.
\\n \\t* Success is not easy! If it were easy, everyone would be successful.
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\\n \\t* The Plugin/Security:
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\\n \\t* Hardening
\\n \\t* Blocking (firewalls, etc.)
\\n \\t* Control (privileges/permissions)
\\n \\t* Logging
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\\n \\t* Keeping a watchful eye.
\\n \\t* Easing the process of troubleshooting.
\\n \\t* Detecting\\xa0possible attack attempts.
\\n \\t* Doing forensics work in the unfortunate case of a hack cleanup.
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\\nFeatured on the Show:
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\\n \\t* WP WhiteSecurity
\\n \\t* WP Security Audit Log
\\n \\t* Ninja Demo
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