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b'Guesting on Mastermind.fm this week: Andy Wilkerson
\\nAndy is the president of Parallelus, UpThemes, and creator of the Runway framework for WordPress.
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\\nSo, join Mastermind.fm as we walk through all that which has led to Andy\'s acquisition of UpThemes, and any trials, lessons, or ordeals along the way.
\\nTopics Include:
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\\n \\t* Venting support frustrations via James\' "patented" company communication technique that can help defuse a bad situation.
\\n \\t* Andy\'s history and experience with Theme Forest and Envato.
\\n \\t* Hot tips for inclusion of unique features to make your theme stand out and attract users to your product.
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\\n \\t* Which may not be as difficult as your think!
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\\n \\t* Andy\\u2019s personal account of the transition and acquisition of UpThemes.
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\\n \\t* Insight into his mindset going into the process of leveraging value.
\\n \\t* The critical role of planning stages when moving forward.
\\n \\t* Deciding on a \\xa0plan of action to make the acquisition worth the investment.
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\\n \\t* Also discussed is Andy\'s objective consideration in striving to harness potential and maximize the grow of his opportunity.
\\n \\t* Being aware of the need to foster direction.
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\\n \\t* Both amongst employees eager to move into the next task, or a project in general.
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\\n \\t* The importance of analyzing what you are as a company.
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\\n \\t* Your goal/s for the near and distant future.
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\\n \\t* The deceptive comfort of "an easy acquisition."
\\n \\t* Topic on security and handling users properly.
\\n \\t* Advice for budding theme developers on what to expect from their endeavors.
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\\n \\t* Requirements
\\n \\t* Submission Times
\\n \\t* Turnover rate in the Envato & WordPress.com marketplace.
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\\n \\t* How long does it take to develop a theme on average?
\\n \\t* What defines a monetarily successful theme?
\\n \\t* Expect to be pulled away from starting a new project, simply from the obligation to work support.
\\n \\t* Don\\u2019t let a sales dip lead to discouragement.
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\\n \\t* The importance and necessity of a backup plan!
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\\nFeatured on the Show:
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\\n \\t* Parallelus
\\n \\t* UpThemes
\\n \\t* Runway framework
\\n \\t* WordPress.com
\\n \\t* Theme Forest
\\n \\t* Envato
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