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b'Welcome to Episode 20 of Mastermind.fm! In this episode, our resident masterminds Jean and James talk about product launches and what it takes to get traction for your new product. It\\u2019s a great listen for anyone thinking about launching a new product now or in the future, and it just might inspire the rest of us to get out there and build something! Hang out with us for a while and give it a listen!
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\\nThis will be a multi-part discussion, so be sure to tune in next week for a follow-up episode. As always, show notes are below but treat yourself to the whole show with the audio!
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\\nSuccessfully launching a product
\\nAssumptions: Starting a premium product to launch from ground zero. What do we need to get off the ground and where do we start?
\\nGet a website/landing page live
\\nThis doesn\\u2019t have to be a big elaborate affair. Just lay out the basic value proposition for your product if nothing else. What is it? What does it do? Why do you need this product? Have a basic landing page so that you can, if nothing else, hand someone a url and say: check this out!
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\\nHaving a landing page also gives you more control over how you talk about the product. Sales copy, product pages on other marketplaces, etc may not say everything you want to be said as you don\\u2019t have full control of the messaging. Your own landing page accomplishes this in exactly the way you want.
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\\nSome things to consider for your website/landing page:
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\\n \\t* Professionally designed or professional theme
\\n \\t* Introduction to the product
\\n \\t* Screen shots
\\n \\t* Demo
\\n \\t* Reviews and testimonials from people in your industry
\\n \\t* Email subscription option
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\\nBuild a mailing list
\\nYou need to keep people in the loop, especially prior to launch. Building a mailing list gets you an audience that knows what the product is and that are ready to get more info when it launches. It gives you an interested, engaged audience that\\u2019s ready and willing to use your product. Build intrigue and interest by showing components of what you\\u2019re about to release, features, what it will do for people, etc.
\\nBuild a social media presence
\\nEmail isn\\u2019t the only vehicle for getting the word out about your product and getting people engaged. A growing number of people are more easily engaged via social media, especially twitter. Be a cheerleader for others, share their work, and actively engage with others. They\\u2019re likely to want to return the favor when you launch your product. Build relationships!
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\\nIf you\\u2019re starting completely from scratch, follow great people inside your industry. Share their work \\xa0frequently, comment, engage. Don\\u2019t just retweet, but talk about why the product you\\u2019re retweeting is awesome. It\\u2019s about being a good neighbor and building good will. People will see you, see that you\\u2019re a positive presence, and engage back. It takes time to build- don\\u2019t be discouraged and engage regularly in real time!
\\nSupport
\\nYou need a dedicated support channel if there\\u2019s not already a suitable solution in your marketplace (if you\\u2019re launching in an existing marketplace). Groove and Helpscout are great examples of support solutions you can look into and implement before launch. For the user, all that\\u2019s required is sending an email. For you, there\\u2019s a dedicated, organized queue that you can easily log into even on the go!
\\nEcommerce
\\nEasy Digital Downloads +Software Licensing (premium addon) for digital products or WooCommerce for physical products both provide great mechanisms for making your product accessible. There is role crossover between the two, but they definitely specialize in their digital or physical spheres.
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\\nPaypal Standard comes packaged in Easy Digital Downloads, but you\\u2019ll need Paypal Express for recurring payment options. Recurring payments are a good thing for you.'