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b'The episode is sponsored by Plesk and Freemius.
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\\nIn episode 103 I am joined by Markus Schwingenschl\\xf6gl, CTO of ThemeFusion, the company behind the Avada WordPress theme. Markus had recently answered a Q&A for us over on WP Mayor, hosted by David Scott, Envato\'s PR and Communications manager. This episode is a follow-up to that Q&A, so I recommend reading the Q&A before starting to listen to our conversation here.
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\\nMarcus is an integral part of the Avada theme\'s incredible growth on ThemeForest, the WordPress theme marketplace from Envato. They recently hit the $25 million mark in sales with an average rating of 4.77 out of 5 stars from over 21,000 reviews. Those numbers do not lie - the ThemeFusion team is doing a lot of things right.
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\\nIn our discussion we go over a number of the areas that ThemeFusion has focused on in order to achieve this feat. These included:
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\\n \\t* The idea of focusing on the development of a single theme with the introduction of one-click install demos for various use-cases.
\\n \\t* Methods of gathering and using user feedback through comments, reviews, support and a community Facebook group.
\\n \\t* The tracking of feature requests through Github and the idea of building new features according to use-case requests, not just feature requests.
\\n \\t* Other ways of gathering ideas for new features and use-cases.
\\n \\t* The importance of design and attention to detail.
\\n \\t* Why it\'s vital for all your team, developers included, to maintain a connection with your user-base.
\\n \\t* The need for a solid company structure to take things in the right direction.
\\n \\t* The premise of releasing a mature product rather than being first to market, even if it means playing catch-up at first.
\\n \\t* The importance of the WordPress community at every stage of developing a product or service.
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\\nI would like to thank Markus for sharing his thoughts and insights with us. Remember, if you haven\'t read the Q&A we did on WP Mayor, I recommend starting with that here.
\\nLinks:
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\\n \\t* Q&A on WP Mayor
\\n \\tGet the Avada Theme on Themeforest
\\n \\t* ThemeFusion\'s website: theme-fusion.com
\\n \\t* ThemeFusion\'s Twitter: @Theme_Fusion
\\n \\t* Markus\' Twitter: @mschwing
\\n \\t* ThemeFusion\'s Facebook Page
\\n \\t* Avada Facebook Community Group
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