McDonald's Sales Strategy
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Today\'s episode is all about a business model I love. They are everywhere, in large shopping centers and different countries around the world. In fact, I think there must be very few countries that don\'t have at least one location of this company.
Understanding great business models, frameworks and sales techniques can help us master our own sales game. Because we can apply these principles to our own business to increase results.\\xa0 In this episode we talk about the secret behind McDonald\\u2019s - yep! It\'s more than just a burger. Ready? Let\\u2019s dive in!
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Biggest Takeaways:
- Remember the key focus.
- Why the principle behind it is genius.
- The bulk of the work is going to be in the main item we\'ve come in for.
- There\'s huge value in getting paid now.
- Price anchoring \\u2013 The concept you need to understand.
- The perception of your customer is that they\'re getting a really good deal.
- Not every single person is going to say yes.
- It\'s important that you fill your sales pipeline.
- P2P connection method, it\'s all about building connections.
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Highlights:
- Back in corporate\\xa0 [03:11]
- what you need to think about [04:32]
- Why McDonald\'s has grown & scaled so quickly [09:18]
- The difference between an upsell versus a cross sell [10:20]
- Some examples [14:49]
- How could you use this in your own business [20:02]
- How to create consistent leads [21:34]
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\\U0001f399\\ufe0f Previously Episodes Mentioned On This Episode and Powerful Resource Episodes:
- Episode 71 Irresistible Lead Magnets to Get More Leads and Convert to Paying Clients - Listen Now: https://www.susanmcvea.com/s1ep71
- Episode 77 - How to Market Differently to Maximize Your Opportunities With Hot, Warm and Cold Leads - Listen Now: https://www.susanmcvea.com/s1ep77
- Episode 8 - Why Buyers Say No & How To Hear A Yes! - Listen Now: https://www.susanmcvea.com/s1ep08
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The best part? You can grab yours for a limited time for only $7 instead of $97! \\U0001f4a5www.susanmcvea.com/consistentleads
Sponsored by:
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Resources to Help You Master The Sales Game!
They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales \\U0001f60a
- Selling to Her - grab my quick assessment to figure out how well you\\u2019re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
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\\xa0 - Top 5 Secrets To More YES\\u2019es - Get the exact same secrets I\\u2019ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES\\u2019es on your sales calls.
Join Sell With More Ease:
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Send me your burning questions:
Send me your questions and I will profile you here on an upcoming show.
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