What To Do When The Summer Arrives

Published: June 18, 2019, 11 p.m.

b'Summer can be a challenging time for many martial arts training business owners. Members can be on holiday, intent on relaxing more and exerting themselves less, or suddenly facing issues such as childcare. This can leave your member lists suddenly depleted, and classes a little emptier than usual.\\nBut by following Gordon\\u2019s advice and adopting a few simple strategies, you can creatively ensure that your classes remain full, and that your student\\u2019s enthusiasm remains high!\\nKEY TAKEAWAYS\\nSummers can be a challenging time when it comes to member retention. Many see this period as a time to relax, a time to take a break from active pursuits and indulge in some leisure time. This can negatively impact energy levels, motivation, and personal development.\\nChange your timetable - A useful strategy during the summer is to flip your timetable completely. Make it more fun, and more of an event-centred syllabus that students won\\u2019t want to miss! Most importantly, once you\\u2019ve worked out how you\\u2019re going to make your timetable more fun, share it everywhere in advance!\\nCreate a reward system - Create attainable goals that involve their attendance, such as awards for completing a certain number of classes, that will spur them on to make attendance a priority.\\nCreate off-site training - If the weather looks like it\\u2019s going to be nice, how about taking your class out to a park or local recreation area? this can create a social event that you can\\u2019t otherwise access as families are usually spending more time together during summer. It can also help you to advertise your classes to people who might not know about it.\\nParents Only Evenings - Parents are usually starved for free time in the summer. Why not add social events to parents-only classes such as movie screenings? This can be very attractive to parents who need a social outlet.\\nMake sure that you create training for when people are away - Creating your own training videos and sharing them on social media, can give your unavailable members a crucial sense of connection that they may be missing.\\nDaytime Camps and Summer Camps - Creating seasonal camps is a very powerful way of ensuring retention across the holiday period. Again this can alleviate the responsibilities of parents in a huge way in the summer when they may be desperate for some time for themselves.\\nBEST MOMENTS\\n"In this crazy, fast-paced world, people are inclined to pick up and put down far too easily\\u201d\\n\\u201cLots of games, lots of fun, lots of invention!\\u201d\\n\\u201cCreate that FOMO (Fear Of Missing Out)\\u201d\\n\\u201cCan you imagine how much fun that\\u2019s going to be for your students and your team!\\u201d\\n\\u201cBe creative. Make it fun. Make it something that they want to attend\\u201d\\n\\u201cA winner never quits. A quitter never wins\\u201d\\nVALUABLE RESOURCES\\nThe Martial Arts Business Podcast\\nABOUT THE HOST\\nGordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow and has over 20 years\\u2019 experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.\\nHe is a'