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b'Welcome to another edition of the Martial Arts Business Podcast. In today\\u2019s this episode, Gordon shares with you the importance of knowing your student\'s value and how you too, can get a phenomenal return on investment and begin earning 100k or more per year in your martial arts business simply by knowing your numbers.\\nDiscover how to calculate the limitless value acquiring new students can give you and, why you should begin to think bigger with you marketing and stop focussing on what your going to lose and start focusing on what you\'re going to gain.\\nGordon shows you his formula to success and how you can start, grow and scale a large martial arts school, keep the quality of teaching you value and, earn a huge income in the process. Learn how to play the long game in business and find your sweet spot to ensure you\\u2019re profitable.\\nMake a huge impact in your business by finding out your student value and investing in marketing.\\nKEY TAKEAWAYS\\nAsk yourself what is the value of your student to your business? Knowing this will help you to grow your school, increase your student base and create a business of the very best standards. Remember to charge what you\'re worth, serve the needs of your students, empower them to retain membership and you will be profitable.\\nFind your ROI (return on investment) write down your average student monthly fee and stay at that average. Calculate how much a student will bring your business over and 12 month period and factor in what you will spend per student to maintain their membership. Now you can calculate how much to spend on marketing to acquire a new student.\\nNewly recruited students will have friends and family members that they could refer to you. By marketing, you\\u2019ll have a limitless pot of new students at your fingertips and you can earn a good amount of money from your martial arts school, serve your customers and stay aligned with your vision and values\\nBEST MOMENTS\\n"The hardest thing is making money in their business"\\n\\u201cMost of you are already teaching high-quality martial arts, you just need to monitise your skill\\u201d\\n"We always make back 10 fold on what we spend\\u201d\\n"The sky\'s the limit within your school"\\n"Play the long game, because most businesses operate month to month\\u201d\\nABOUT THE HOST\\nGordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow, and has over 20 years experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.\\nHe is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!\\nLearn How to Become Black belt in Business.\\nLearn -Develop - grow and you will succeed.\\nCONTACT METHOD\\nWebsite - http://www.gforcemartialarts.comSee omnystudio.com/listener for privacy information.'