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b'Businesses should be good at serving, selling, and serving. Yes, all three of them.\\nIf your martial arts business is struggling on how to close deals specially or don\\u2019t know how to balance them, then this episode of the Martial Arts Business Podcast is for you.\\nToday, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to talk about increasing and closing your sales. Discover why closing is a big frustration for most salespeople and how you should overcome this fear. There are better ways on how to do the sales process for the best results. Just remember to put your mindset on it. Once you\\u2019ve mastered this skill, you\\u2019ll be selling and serving more in no time. So, listen in to hear some great strategies from our guest today.\\nKEY TAKEAWAYS\\nThree key things inside a business, according to Matt:\\nServing \\u2013 Create and contribute value.\\nSelling \\u2013 Learn when to sell.\\nClosing \\u2013 Seal the deals.\\n\\nKnow the difference between these three. It\\u2019s not going to be a success if you one is done half-heartedly. There should be a balance.\\nA lot of businesses have great business plans in place and execute them effectively not until the last stage, which is closing the deals. 94% of sales people try to sell when they only need to closing you.\\nThere are two ways you can get rid of the consequences of being fearful of serving, selling, and closing:\\nUpscale yourself. There are resources (online courses, e-books, podcasts, etc.) out there you can try.\\nMore importantly, change your mindset.\\n\\n\\u201cIf I want to serve, to create this movement of martial arts that I want to do, I need to learn how to close more people when they\\u2019re ready. I need to learn that skill to serve more.\\u201d \\u2013 Gordon\\nBe transparent in your business. Search for the truth so you could assess what you have been doing. If you accepted or even thought that your product/service need improvement and development, then it\\u2019s easier for you to tweak your business plan.\\nShow certainty in what you\\u2019re offering. If they see that you believe in your own services and you show credibility, then closing with them is more probable.\\nBEST MOMENTS\\n\\u201cServing is a bit like loving without boundaries. when you love somebody or something without boundaries, it\\u2019s completely liberating. It\\u2019s the most powerful thing in the world.\\u201d\\n\\u201cSelling is serving at the right time.\\u201d\\n\\u201cIt\\u2019s about you. You have to change yourself for this.\\u201d\\n\\u201cSearch for truth as much as you can when you\\u2019re selling and serving.\\u201d\\nVALUABLE RESOURCES\\nTony Robbins\\nABOUT THE GUEST\\nMatt Elwell, CPLP, is the Co-Founder of The Elite Closing Academy, the No. 1 authority on Possibility Thinking, and the Creator of \\u201cOpen With A Close.\\u201d He has been in sales since he was 17, and he has also run his own seven figure business. Right now, as a Possibility Coach, has been mentoring people on how they could grow their business by learning the skill of closing.\\nThe Elite Closing Academy\\nABOUT THE HOST\\nGordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as w'