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Welcome to another episode of the Martial Arts Business Podcast, in this episode Gordon shows you how to link together Social Media and sports to grow your business. Social Media and Marketing are integral to the success of your business, discover how to leverage platforms such as Facebook and Instagram to play the long game and become a winner. Learn how to bait your audience and entice and engage them with a killer hook. Gordon explains the need to keep the content you share emotional and intriguing. Keep putting out non sales content and let your audience know that your there, understand how to nurture and sell without selling. KEY TAKEAWAYS Be a great Fisherman - Think of Facebook as a huge lake, and the people are the fish, and all you've got to do is to hook them, to bait them into your business. Be a great Marathon Runner - Play a longer game with you Social Media Marketing and constantly produce content everyday. keep it personal and keep it topical. Be a great Boxer - Repetition is the mother of all skill, keep jabbing your audience with engaging content, nurture and learn to serve, and not sell. Be a great Archer - Be precise in your marketing and operate in a straight line, right down the middle. Pick a target and know what you're aiming for in your business.   BEST MOMENTS “Play the long game on Social Media.” “Always be thinking, how can I bait them? what can I offer them? what are they hungry for?.” “Your fishing everyday and there's plenty of fish, it doesn't matter that there's competition.” “Ensure your putting out content daily, and be smart about what you market to your customers.” “Testimonials and Facebook lives are great at cutting through the noise.” Don't sell all the time, instead give value to your customers, your followers and your fans. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: support@mabusinessmastery.com Website : www.mabusinessmastery.com   See omnystudio.com/listener for privacy information.