Referal MAGIC formula for growth
b"In today\\u2019s episode, discover the Referral Magic Formula For Growth, for increased students in your school. Your host, Gordon Burcham shares his tips and tricks on the number one marketing strategy for your business, referral marketing. Learn how to start, grow and scale your very own referral programme and double your student base by incentivizing them correctly and serving their pain.\\nMost school will want to have this but don\\u2019t know how to implement it correctly. If you give this focus, attention and consistency is will become a massive asset to your business. Bring referral marketing to the forefront business and you will see the magic\\nKEY TAKEAWAYS\\nPeople will refer and recommend if they receive a great service - The more positive reviews of your school the more customers you will attract.\\nThe best way to refer is to incentives new people coming into your dojo. Always think about how you can tap into their family, friends and colleagues, consider how to incentivise, inspire and motivate them to talk about your school to their own network of people. It\\u2019s the most cost-effective way of marketing your school. \\nReferrals don\\u2019t work if you don\\u2019t work referrals, you need to constantly add value, create prizes and create incentives to get referrals. For every student in your business, they will know at least five people that you can help, and serve their pain. Tap into this to grow your student base.\\nCreate a range of prizes that your referrals can get and keep it unique, think carefully about the prizes and make sure their different and tied to your gym. Consider what prizes you can give that cannot be bought anywhere else. You can poll your community to get ideas for your referral prizes, involve your community, create a leaderboard and create competition, you\\u2019re students will love that. \\nAsk your students and your parents, who do you know in your circle of friends who need more discipline, who needs more confidence or needs more leadership? Act to serve their pain and bring in new students by helping others and incentivising referrals. Martial Arts solves so much pain and can serve so many, so use referral marketing to tap into your student's networks and grow your school.\\nBEST MOMENTS\\n\\u201cThe number one marketing strategy is referral marketing, but you have to get it right\\u201d\\n\\u201cYou don't buy the product off of Amazon, you buy the reviews\\u201d\\n\\u201cFriends of friends have similar values and interests and by gaining referrals you\\u2019re getting more of the same customers.\\u201d\\n\\u201cIntroduce more, pay no more\\u201d\\n\\u201cCreate something that's exciting and worthwhile to your students and incentive them to refer and tell them, friends.\\u201d\\n\\u201cThere\\u2019s one thing that\\u2019s important with referral marketing - Consistency is king.\\u201d\\nVALUABLE RESOURCES\\nGordon Burcham - The Business Of Martial Arts \\nFacebook Online Bootcamp with Gordon Burcham\\nIntroduce referral cards to give to your students\\nABOUT THE HOST\\nGordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow and has over 20 years experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coa"