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b"In today\\u2019s episode, Gordon talks about marketing and how to maximise growth, to help grow your business super-charge your launches.\\nWhat do you think people like? You have to take that into perspective in marketing and you need to understand what people are interested in and what they desire, before launching your new class or killer product.\\nWhen people cannot make a decision; you will have to make them take action and see the reasons why your brand new and fresh offer can help serve them.\\nKEY TAKEAWAYS\\nCreate the hype. You have to build awareness first. Build the excitement. Make people know through social media or any platform that there is going to be a launch. You have to have a great copy with all the benefits of the launch. Make sure it speaks, brand new and fresh because that is what people want nowadays. Give information but do not give them all the information. That will build up the hype on the launch. Let the launch gain interest and create intrigue.\\nBe good at communicating online. You have to be social in social media. The more reach you have. The more power you will have because now you have social proof. Communicate with everyone in the VIP list through email and text and let them know the booking date. Keep on answering comments in the launch advertisement. It will push the ad to the top priority creating more awareness.\\nCreate scarcity. Make people have the scarcity mindset. Put a deadline on the launch. Scarcity makes people take action. People would like to buy really quickly. They all have that type of mindset like last-minute deals and offers. They would want to grab that. Tell them that it is only available to the first 25 people. That it is a first come and first serve basis.\\nCreate a good offer. Reward them for taking action. Give them an offer such as free two weeks of classes. You are already very confident of the quality of your classes, great service, and great classes. People will buy your course before even the 2 weeks will expire. Then your business will grow naturally.\\nRemember to have a good landing page with great copy, great ads, great video testimonials, great normal testimonials, information on the course and how to book. They should be able to book through the landing page as well as pay through PayPal or other payment methods.\\nBEST MOMENTS\\n\\u201cPeople like fresh and new. People like dates. They like the time-sensitive launches. They like to know how long something is. They like to feel like everyone is starting together. Fresh and new are massive in social media.\\u201d\\n\\u201cWhen you create the scarcity, when you create the hype, when you create the limitations... and you create a great offer, people will definitely take action. You'd be amazed at how fast you can grow your school.\\u201d\\nVALUABLE RESOURCES\\nGordon Burcham - The Business Of Martial Arts \\nABOUT THE HOST\\nGordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow and has over 20 years experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming"