How to Grow Your School, The Simple Way
b'In today\\u2019s episode, discover how to grow your school the simple way. Gordon discusses a simple formula for schools to follow so they can grow their school fast. From 0 to 100, 100 to 200 and far, far beyond.\\nThis formula has a great effect on business. You have the knowledge, yes, but do you implement? Remember that applied knowledge is King! Just simplify the process, work on it and you will be on the right track. Now listen to this podcast to learn more about growing your school!\\nKEY TAKEAWAYS\\n4 programs. Growing your school might sound difficult but it is not. You just have to break down things and work on them. You break it into 4 programs. Example, 4 to 6 years old and ladies program. These two are the easiest to target in the market. You have to target 25 members per program. So that\\u2019s 4 x 25 = 100 members in the school. It sounds really simple if you just break it down. 4 programs is also easy to launch.\\n2 new members per week (40 per month). You have to bring in just 2 members per week. You have 4 programs. So that is 40 members per month. You have to focus on this. There are different demographics in your area that you can target. You can use Facebook ads, leaflets, etc. 2 members per week is not a lot.\\nMarket correctly in Facebook or Social Media. You have to invest in marketing. What you put out there will go back to you. You have to market correctly in social media. You have to know that 10000 to 30000 reach is a good thing. You have to have a budget of at least \\xa320/day running straight 5 days to get your target market.\\nOversubscribed. You do not have to worry about this. Put them in your waitlist. That way you can choose who you like to be in your school. Do not stop, just keep going, you have to be oversubscribed. It is a good thing for your business.\\nBEST MOMENTS\\n\\u201cMany school owners, they think it\\u2019s difficult because they\\u2019ve never done it. When the reality is when you break something down in that simplistic form that we do in martial arts\\u2026 you go out with any goal and make sure that you achieve it and focus on the marketing the attraction. You\\u2019ve got your external marketing, your internal marketing, your referral marketing, your offline marketing, your online marketing, your social media marketing, if you did all of that for each program, you can\\u2019t fail.\\n\\u201cThe only one holding you back is you.\\u201d\\n\\u201cThat\\u2019s how it works. What you put in, you will get out. Marketing is an asset in your business. It brings you more. It brings back so much.\\u201d\\n\\u201cThe most difficult thing is to teach people that you invest in your marketing to get it back out. You\\u2019ve got to invest it in the right strategies and the right formulas to get the right results.\\u201d\\nVALUABLE RESOURCESGordon Burcham - The Business Of Martial Arts Martial Arts Mastery CourseBook : Oversubscribed by Daniel Priestly\\nABOUT THE HOSTGordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow and has over 20 years experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good'