How to Enrol More Students This Powerful Strategy Works!
b"\\u2018Often those booked in a for a trial don\\u2019t turn up because they don\\u2019t know how great you are and don\\u2019t know what your school can offer\\u2019\\nGordon explains how to enrol more students in this \\u2018must listen\\u2019 episode for any Martial Arts School Business.\\nPeople buy \\u2018the experience\\u2019 and customer service, Gordon shares in detail how you can provide these effectively building rapport and a relationship with potential new students. If you want people to know what you can offer at your MA school and enrol more students then listen in now and build your customer experience.\\n \\nKEY TAKEAWAYS\\nLots of schools book people for a trial and do nothing else, but there is so much more you can do to increase your conversion rate and increase numbers at your school.\\nA common reason for not showing up is fear and it\\u2019s vital to put in place a process that will nurture students.\\nMake the call - Make sure a call is made to every booking building rapport and finding out why they want to attend, what are the reasons?\\nYou need to make sure you\\u2019ve answered all of their questions, lowering fear and building more certainty.\\nEnd the call asking for 48 hours\\u2019 notice of rescheduling or cancellation, this encourages the potential new client to make a commitment to attend.\\nSend the welcome video - This is easy to create and establishes a further connection as they now know who the instructors are and what the school looks like\\nMessaging - 24hours before they are due to attend send a text message outlining how much you are looking forward to meeting them\\nAt the door - The first 3 to 6 seconds are vital, the meet and greet is the beginning of the customer experience.\\nYou must establish a connection as soon as they come through the door\\nIntroduce them to the team and then go through how everything works including a time table and outline of the pricing system prior to the class.\\nProviding a price structure prior to the class enables the client to see and feel the value.\\nWhen they are in the class if the experience and value are good then the pricing becomes irrelevant.\\nConversion - You\\u2019ve met their needs and wants, they\\u2019ve had a great time, they know the pricing structure and now you close the deal.\\nIf they don\\u2019t join it is because they have not seen the value, it's not ever because it\\u2019s too expensive or they can\\u2019t afford it, it\\u2019s because you haven\\u2019t shown them the value.\\nPeople make excuses because of fear and it\\u2019s important that you help them get over those fears.\\n \\nBEST MOMENTS\\n\\u2018The objective of the process is to get them to come through the doors of your school\\u2019\\n \\u2018Remember when you are teaching a class it's built around the needs and wants of the client\\u2019\\n\\u2018If they have an objection, you must keep going back with questions to solve the problem\\u2019\\n \\nVALUABLE RESOURCES\\nMartial Arts Business Podcast\\n \\nABOUT THE HOST\\nGordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow and has over 20 years\\u2019 experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and"