Hit that target for maximum growth
Welcome to another edition of the Martial Arts Business Podcast, today Gordon discusses how to use marketing to hit your target market and achieve maximum growth. Learn how to increase your conversions and tailor your marketing to a specific demographic, understand who you’re talking to, what they want and what they need. Gordon explains how to find your marketing formula and how you too, can replicate this over all of your marketing campaigns. Gordon explains how you can attract the masses by keeping it personal and treating each of your programmes as a unique and specific business, see a difference in your conversions, and discover the importance of targeting your market. KEY TAKEAWAYS Look at the target market, who you’re approaching and keep it personal. Design specific marketing content for your demographic. Create specific facebook pages and landing pages for your programme’s, remember all the content needs to be personal and targeted. Attract the masses, Add an offer and create scarcity. Find out what attracts people, look at the colors and the meaning of the images and tailor them to your target audience. BEST MOMENTS “Aim to get 2-3 new members per week per programme and you’ll get 30-40 new members per month.” “Give your child a taste of confidence with martial arts”. “The hardest part of marketing is getting it going.” VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD You can contact me on: support@mabusinessmastery.com Website : www.mabusinessmastery.com See omnystudio.com/listener for privacy information.