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b'Welcome to another episode of the Martial Arts Business Podcast. In this episode, your host Gordon brings you 5 low-cost ways to market your school. Learn how to grow and scale your business without the huge barrier of marketing costs and take your martial arts school to the next level.\\nIf you\\u2019re not marketing you\\u2019re not growing your school. Discover how to market your martial arts business for free with these insider tips. Find out how to do these consistently for an ever-increasing student base and monthly income. Educate your local community on the benefits of martial arts and help out others, by improving their confidence, discipline and perseverance and most of all have fun! \\nKEY TAKEAWAYS\\nSchools - Dominate the schools in your local area. Schools are your perfect target market, your ideal demographic of people. Exchange your time for extra revenue and tap into a base of potential students. Get past the receptionist by using your troops on the ground. Present at your local schools\' assembly and educate the teachers by mirroring the schools\' personal values. \\nReferral Marketing - Everyone of your students knows at least 10 people that could benefit from martial arts. Tap into those audiences and communicate with your communities. Create an incentive and specific offer to remind your students to ask their friends. When someone joins your school it\'s imperative you give them a welcome call the next day. Introduce your referral programme and find out how many people your students know. \\nBirthday parties - Run Karate Parties to increase your student base and get a huge revenue boost. Learn how to market your business and get paid for it. Every person who joins as a result of the birthday party gets a percentage of the enrollment fee.\\nClub promotion days - Pick a day and mass promote your school, this acts as a great retention tool and also makes a fun day out for your students and the local community. This is a great free way to market your business and get out in the local community.\\nMini sensai days - Get your students to train your class with you. Every parent wants to see their child at the head of the class. This is a fantastic way of enticing your students to bring their friends down.\\nBEST MOMENTS\\n\\u201cOne of the big things we did when we were struggling for money, is to visit the schools.\\u201d\\n\\u201cGo into your local school assemblies and educate the teachers on why martial arts can help.\\u201d\\n\\u201cMartial arts can solve so much pain. It helps to gain respect and discipline not just for themselves but for others too.\\u201d\\n\\u201cThe importance of martial arts, how it\\u2019s not about fighting. It\\u2019s about confidence, discipline and not quitting.\\u201d\\n\\u201cYou can either exchange money to save you time or exchange time to save you money.\\u201d\\n"Referral marketing is essential if you want to grow your school to the next level"\\n\\u201cBirthday parties are really powerful, you\'re getting people to your school and gaining exposure for your business.\\u201d\\nVALUABLE RESOURCES\\nThe Business of Martial Arts -\\nhttps://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007\\nMartial Arts Business Mastery Community -\\nhttps://www.facebook.com/groups/1564691497166100/\\nABOUT THE HOST\\nGordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow, and has over 20 years experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top'