Facebook is Dying
People feel Facebook is loosing its reach.The recent revelations of what Mark Zuckerberg's been up to over the last few months have led to some saying that Facebook is dying. It's a total delusion! Find out how to leverage social media to market your business. KEY TAKEAWAYS Facebook is increasing. They've increased their growth and they're currently worth more than they were before the scandals, which is worth a lot. On your timeline now, you're getting a lot more quality content.I.e., the content you want to see. They've cut down on the rookie marketers, now it's a pay and play platform. Before you could do organic posts and get a bit of free reach from Facebook.This has been cut in order to make people pay for their ads. Now it's a quality playing field. There's isn't loads of people spamming with organic posts. You've now got relevant content which you can work around the algorithm. If you understand behaviours and demographics, what your customers want and need, what pain your solving then have a play with the paid Facebook platform.You'll get an amazing return on ROI. You put a post up on your page and find that the same people like and comment on it. The reason that happens is because they've already seen and engaged with your post. The way the algorithm works with Facebook is that they want to give your fans or people the content that they want.If they've liked or commented on a post or whatever it is on your page, they'll serve them that content again the more regularly the comment and engage with your post. It's not because they're the only ones who comment or like, it's because they're the only ones that can see that content. If they're not interested, Facebook stops showing it to them. You can pay to boost content to the people who like your page. This isn't a common thing for people to do because we're still in an organic age where people feel they shouldn't have to pay for people to see their content. Set yourself a daily boost budget.Think of more engagement posts. How can you entice people to engage with your posts? Competitions with prize give always will get lots of engagement and comments. BEST MOMENTS Facebook's never been better from a marketing perspective.As a business owner, it's a game changer. Spark an interest. Debates are great to get engagement. If you post regularly and consistently, Facebook will serve that information to people for free due to demand. Current affairs, questions, etc. Think about the algorithm's long-term capability for free reach.When you post, no one see's your content unless they've regularly been back to your page and commented and liked things. If they have then Facebook will serve them. Post content which encourages people to take action. Give people an urgent reason to comment. VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACTS Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.