Back to School Domination
b"Back-to-school preparations for parents and kids have already started! So, in today\\u2019s episode of Martial Arts Business Podcast, Gordon talks about effective marketing strategies for your Martial Arts School. \\nAs every school owner knows, the month of September is one of the best months to gain students. It\\u2019s more reason why you should always up your game and make sure your school stand out from others. Gordon promises that his marketing strategies and tips could propel your business by dominating your area in the next 6-8 weeks. \\nDiscover how you could utilize the strategies from the cold market to the warm market, how you could gain new students while ensuring loyalty from existing students, what content to put out there to make sure that they see the value you\\u2019re offering and many more. \\nKEY TAKEAWAYS \\nFraming the community on the benefit. From people that you are already helping, get reviews and testimonials. For over 7-10 days, educate them about the power of your school - how much your changed people's lives in the community. \\ncold market \\u2013 easy to create on Facebook a list of people who have engaged with you or your school in the last 6 months \\nwarm market \\u2013 get testimonials from your previous students, connect to friends and family of other students \\nCreate a free mini-course for the kids in your community. Spread the news: create a Facebook event, print flyers, etc. Gordon suggests to run it for at most 14-days. \\nGive away scholarships as part of back-to-school promotions. Build the confidence of random students by giving education for free. \\nDo a video yourself inside your dojo. Show how genuine and passionate you are at helping kids. share your story that they can relate to. \\nDon't forget former and existing students. Message them. Tell them the latest news and entice them with what you're offering. \\nThink of catchy headlines for your ad prints and online posts. Gordon also suggests some headlines you could use. Use powerful terms that parents will like to hear like success, confidence, discipline, etc. \\nGet the Mini Sensei Weeks ready in the first weeks. Students could bring a friend of theirs in the dojo to train with them. That could increase your market also. \\nGive incentives who are able to bring a number of referrals for the first month. You can throw a cool party for the student and his friends as a prize. \\nCreate different events so people can choose. If you increase the classes and programs you offer, you make sure that you\\u2019re dominating the area. \\nYou can look into in-school or after-school activities. Talk to the headmasters or teachers about your passion to help kids. \\nBEST MOMENTS \\n\\u201cIdeas create solutions.\\u201d \\n\\u201cYou reaching out is important because of lots of people, just like in my experience \\u2013 they actually don\\u2019t feel that they can come after some time. You reaching out and giving them invite is very important.\\u201d \\n\\u201cYou cannot spam. We got to cut through the noise and go out there. Give different things and see what fits in our community.\\u201d \\n\\u201cYou got to make it big. You got to knock them over. You got to make it so exciting. That they just keep remembering to bring people in.\\u201d \\nVALUABLE RESOURCES \\nG Force Martial Arts \\nABOUT THE HOST \\nGordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20-years experience running martial arts schools. \\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. \\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart bus"