5 Great Questions to Ask in Your Martial Arts Business to Continue to GROW
b'\\u2018These questions are a great way to really understand the type of customer you want and how to make the changes that will attract them to you\\u2019 \\nGordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves. \\nThe power of these questions lies in how they encourage great dialogue and inspire growth and development for moving forward in your martial arts business. Listen in and find out about the \\u20185 simple questions that get great results\\u2019 \\n\\u202f \\nKEY TAKEAWAYS \\nGreat questions get great results, ask yourself ; \\nWho do I want as a customer? \\nWhat kind of person do you want to see in your martial arts centre, what is your demographic, what does that person look like, what are their values, what do they want? \\nOnce you have decided on the type of person you want you will be able to target and attract those people. \\n2. What needs to happen for them to buy?\\nWhat does your school need to look like? What should the environment and service be like? \\nWhat needs to happen to make a connection? \\nWhat do you need to change to have the right type of environment for the demographic you are targeting? \\n3. What must happen to keep them buying and interacting with your school?\\nYou need to continually innovate and create new services for your existing customers. \\nIt serves them and provides more opportunities for them to buy from you. They want to buy from you, the more opportunities you provide the better you are servicing the customer. \\n4. What\\u202f could cause them not to buy?\\nWhat could cause them not to join, not to buy your products, not to continue and buy courses? \\nRepeating the same thing could be a reason as all humans enjoy the attraction of new things. \\nUnderstanding why people may not buy will tell you what you need to change. \\nWhat do I need to change to attract better customers? \\nChange is about evolution - evolving and developing. If we don\\u2019t change we are going to get left behind. \\nWhat are we not doing now that we need to do to attract a better customer? \\nQuality attracts quality, people don\\u2019t buy based on the price they buy on the value they perceive it to be. \\nUnderstanding your customers is a great way to get clear on what you want, what you need, what must happen and what must continue to happen. \\n\\u202f \\nBEST MOMENTS \\n\\u2018You\\u2019ve got to get very clear about the type of customer you want\\u2019 \\n\\u2018What do you need to do, to change, to innovate to cause them to want to buy from you\\u2019 \\n\\u2018From change comes change and if you keep innovating and evolving, improving what you are offering then you will attract the customers you want in your school\\u2019 \\n\\u2018It\\u2019s about making your business effective, optimising and maximising it\\u2019\\u202f \\n \\nVALUABLE RESOURCES \\nMartial Arts Business Podcast \\n\\u202f \\nABOUT THE HOST \\nGordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow and has over 20 years\\u2019 experience running martial arts schools. \\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. \\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. \\nHe is a real-life succe'