10 Facebook Fundamentals That Will Help Market Your M.A. School
b'\\u2018You need to create a fire and keep it going\\u2019\\n How can we use Facebook successfully?\\nIt is like any platform it is continually evolving and being able to use it to market your business effectively is vital\\nThe more money you spend the more people you reach, the more you reach the more people will take action and make an enquiry. The more enquiries you have the more bookings you will have and in turn the opportunity to turn those prospects into customers.\\nListen in now to hear the 10 fundamentals that will make the difference to your MA Business.\\n \\nKEY TAKEAWAYS\\nCreate engaging content\\nCreate content that engages your prospective client\\nThe content on your pages should inspire, motivate and create intrigue, debate, questions and conversation.\\nRegular posting\\nHow regularly are you posting? On Facebook a few hours ago is equivalent to last week.\\nYou can schedule posts for the whole week to ensure that posts are regular. This can be supplemented by extra videos and posts.\\nMixing content\\nContent should be a mix of video and pictures. Pictures create comments but they are reactive often without substance.\\nVideo creates a stronger connection because 85% of our communication is non-verbal.\\nReal content\\nPeople should see content as authentic and real as this will help to establish a connection. What they see on the video should be the same as when they actually visit your MA school.\\nConsistency\\nConsistency is the key to everything\\nWhat are you doing to make sure you are consistent across all areas of your business.\\nYou need to be consistently consistent\\nSpam\\nYou can\\u2019t spam on Facebook be out there as much as you can.\\nConcentrate on getting out there and being seen because if you don\\u2019t someone else will.\\nThe only way people will come is if they trust you\\nRetargeting\\nYou create content and engagement and from this, you can retarget the people who\\u2019ve engaged with more content.\\nFun content\\nThe content you share should be fun not fighting\\nIt must be inviting, fun and help people to be inspired, to think they can do it.\\nThe importance of live video\\nLive video is about no filters and presenting an authentic view. Prospective customers can see exactly what is going on and can see what to expect.\\nShare\\nShare your results, share your successes. You can showcase your students sharing their journey and results. This is key to your strategy.\\nSuccess creates leads, results create leads\\n \\nBEST MOMENTS\\n\\u2018Live video is the cheapest thing to promote and gets the most organic reach\\u2019\\n\\u2018You are retargeting those who are interested\\u2019\\n\\u2018People are sick of the bullsh#t\\u2019\\n\\u2018You can remove the barriers with video and create a deeper connection\\u2019\\n\\u2018They feel like they know you on a personal level\\u2019\\n\\u2018Wear your heart on your sleeve, people love that\\u2019\\n \\nVALUABLE RESOURCES\\nMartial Arts Business Podcast\\n \\nABOUT THE HOST\\nGordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\\u2019s of Martial arts schools grow and has over 20 years\\u2019 experience running martial arts schools.\\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and'