b'
In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a \\u2018moment,\\u2019 flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given that the spectrum of outcomes is vastly different, the standard We\\u2019re here for you messaging isn\\u2019t going to cut it for everyone.
\\n\\nMarketers need customized insights to better navigate the uncertain times brought on by the pandemic if they want their messaging to directly correlate with the state of their business in an impactful way.
\\n\\nCourtney discusses the different ways marketers should adapt messaging based on their situation. Courtney is also sharing insights from Walker Sand\'s new tool, the 2020 B2B Marketing Insights Playbook for COVID-19, to address marketing\'s place in the current state of the world.
\\n\\nThe playbook is a peer-based, industry-segmented, real-time customizable tool based on the level of impact the company has experienced (positively, negatively or severely negatively impacted) and based on real insights that not only include Walker Sands\\u2019 own vast B2B marketing knowledge and experience, but it also shares learnings from marketers around the country.
Special Guest: Courtney Beasley.
Sponsored By:
Support Martech Zone Interviews
Links: