Episode 40: Rob Fuggetta
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Rob Fuggetta is the world\\u2019s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of \\u201cBrand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,\\u201d published by John Wiley & Sons (2012).
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