David Kay is principal of DB Kay & Associates, a\xa0consultancy that provides thought-leading advice in knowledge management,\xa0self-service, and social support. DB Kay customers\xa0include IBM, Microsoft, Research In\xa0Motion, Tektronix, TI,\xa0Intuit, and Cisco. Kay is a frequent speaker at industry events. He was\xa0recognized as an Innovator by the\xa0Consortium of Service Innovation, and has\xa0been KCS Verified v4 as a Knowledge-Centered Support consultant. He has been\xa0granted five\xa0patents for his work in knowledge management technology. David is\xa0co-author of\xa0Collective Wisdom:\xa0Transforming Support with\xa0Knowledge, available on\xa0Amazon.com.