Episode 2: Joe Chernov of Eloqua
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Joe Chernov is the VP of Content Marketing for\\xa0revenue performance management\\xa0company, Eloqua.\\xa0 He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations.\\xa0 He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing.\\xa0 Joe co-chairs the Word of Mouth Marketing Association\\u2019s ethics panel.\\xa0 He speaks at universities and conferences around the world on social media ethics and content marketing. \\xa0
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