Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue
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In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump\\u2019s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue.
\\n\\nBefore DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors.
\\n\\nMarketers use DemandJump to makes sense of digital data to uncover the best traffic driving sources specific to their brand(s), outmaneuver competition, optimize budget allocation and drive revenue growth across digital marketing channels (and soon, offline channels). DemandJump empowers marketers to ensure their marketing spend truly optimizes revenue generation.
\\n\\nSimply put, DemandJump transforms artificial intelligence into revenue.
Special Guest: Christopher Day.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company\'s podcast, or train your marketing team. Promo Code: dknewmedia
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Links:
- DemandJump — DemandJump\'s Traffic Cloud analyzes billions of marketing touchpoints to enable smarter targeting for marketing. On average, their customers experience a 229% return on investment across digital channels.