The MEC Guide to Presenting Your Case for Testing
Most marketers understand the importance of online testing. But how can one best convince senior management?
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\nWhile online marketers in large and medium-sized companies and organizations know from case studies and other published data that a testing program can yield dramatic increases in revenues, they often find it hard to sell the need for testing internally within their own companies.
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\nWhat is the best way to present the benefits of testing to your manager or senior management team?