The Five Best Ways to Optimize Email Response (Part 1): How to craft effective email messages that drive your customers to action

Published: Jan. 21, 2010, 4:36 p.m.

At MarketingSherpa\u2019s Email Summit \u201910 in Miami, Dr. Flint McGlaughlin delivered an opening session about the best ways to optimize email response. Here is the audio recording of that live event, complete with live optimization of audience submissions.