Surprise Winners: How "wild card" tests achieved gains of up to 86%
Presenters:
\n- The MarketingExperiments Team
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\nOptimization best practices don't come with an iron-clad guarantee.
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\nSometimes, even the most carefully crafted campaigns get trumped by what we call "wild card" test treatments -- with surprising results.
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\nIs there a way to predict and replicate the success of these outliers?
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\nJoin us for our next free web clinic, where we'll explore:
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\n- Experiments where best practices have backfired
\n- Lessons learned from a range of unexpected winners
\n- How to incorporate these findings into your own tests
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\nOur team will review case studies and examples, and address your specific testing questions with a live Q&A session.