Special Clinic: Optimizing Spanish-Language Landing Pages (LIVE)
Do you have an English-language web page that you want to test with a Spanish-speaking audience, but you'd like to do more than just translate the copy?
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\nAre your Spanish-language landing pages getting the optimization attention -- and results -- that they deserve?
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\nThe buying power of Hispanics surpassed $860 billion in 2007 and will exceed $1.2 trillion by 2014, according to a University of Georgia study.
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\nYet in many English-language markets, it's not uncommon for sites to simply translate existing English pages to Spanish. There are better ways to reach out to this growing audience.
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\nFor this clinic (conducted in English), our team will:
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\n-- Explore growth trends in the Spanish-language market
\n-- Offer a sneak preview of our tests in this area
\n-- Optimize landing pages submitted by attendees, and
\n-- Address your specific questions with a live Q&A session