Powerful Value Propositions: How to optimize this critical marketing element -- and lift results
Presenters:
\n- Dr. Flint McGlaughlin, Director, MarketingExperiments
\n- Jimmy Ellis, Director of Optimization Research
\n- Aaron Rosenthal, Director of Channels Research
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\nThink you've got a powerful value proposition?
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\nLet's put it to the test.
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\nOur recent Landing Page Optimization Workshop reaffirmed that marketers still need a lot of help with this -- so here it is.
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\nDuring this free, interactive Web Clinic, we will:
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\n- Explore why value propositions are so vital to your results
\n- Review real examples of what does and doesn't work
\n- Provide a worksheet to help improve your value proposition
\n- Address your specific questions in a Q&A session
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\nYour value proposition is one of the most critical factors for improving your marketing efforts, regardless of channel. The takeaways from this clinic can substantially boost your ROI.