Optimization Researched: Latest findings about effective LPO practices based on data from 2,673 marketers
It\u2019s one thing to talk about landing page optimization and another thing entirely to execute. That\u2019s one of the key findings in Boris Grinkot\u2019s new 2011 MarketingSherpa Landing Page Optimization Benchmark Report. Drawing from his report, Boris and Daniel Burstein (Director of Editorial Content, MECLABS) walked marketers through the process of making the business case for optimization in this recent live Web clinic.