Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion

Published: Sept. 1, 2010, 1:49 p.m.

On this homepage-specific Web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared a few key optimization steps to help you build an effective, ROI-based homepage. Plus, the MarketingExperiments team conducted live optimization of audience-submitted homepages.