Hidden Friction: The 6 silent killers of conversion
Friction in a Web conversion process generally seems easy to point out if you\u2019re an experienced marketer.
\nThere are always:
\n1. The number of form fields
\n2. The number of steps in a process
\n3. The length of the page itself
\n
\nBut there are several other elements of friction that are significantly more difficult to detect and pose a serious threat to your conversion rate.