Most marketers are fairly insecure about writing copy. They\u2019re concerned that if they don\u2019t use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have a recipe for some major blood pressure issues.
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\nThe truth is, you don\u2019t need magic words. You don\u2019t even need a lot of time to think about what you\u2019re going to say. All you need is a framework for writing copy that is good enough to get the job done.