2009 Marketing Blueprint: Are you ready to break the rules?
Presenters:
\n- Dr. Flint McGlaughlin, Director, MarketingExperiments
\n- Jimmy Ellis, Director of Optimization Research
\n- Aaron Rosenthal, Director of Channels Research
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\nNo matter what happens with the economy in 2009, you've still got ROI goals to hit and high expectations to meet.
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\nConventional wisdom suggests that you play it safe, stick with what's worked, and ride out the slump. But is that really your best bet?
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\nThere's a time to follow the rules. And there's a time to break them and take calculated risks in pursuit of greater gains. Join us as our team explores how you can benefit from both approaches.
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\nDuring this free interactive Web clinic, we will:
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\n- Discuss essential principles you'll want to focus on for 2009
\n- Break down new case studies and examples
\n- Address your specific questions in a live Q&A session
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\nCovering both B2B and B2C, this clinic will give you action steps and ideas you can implement right away to start the new year strong.