Techno-social Hack to sell Cars to a New audience.
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Long time ago, when facebook was in the nascent stage in India, we did a campaign which leveraged a common technology which is offered today as a standard feature. This is when we had poor networks, we had limited features, but very high determination. This is the story of an innovative marketing campaign which got the brand to win top awards at Asia innovation level. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales #marketing #automobiles #innovation
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