Podcasts Business Marketing Tales with Advit Sahdev Targeting hack which saved 80% of Marketing Budget

Targeting hack which saved 80% of Marketing Budget

Published: June 9, 2020, 8:30 a.m.

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Seven months back, I was helping launch a cosmetics brand's eCommerce site, and we hit an interesting roadblock. 

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The challenge was to reach out to a specific community which was not possible to target by any ad platform. Imagine everything ready to go, and there wasn\\u2019t a way to directly reach to the users of the products. 

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After days of deep diving we experimented with an incredible targeting hack which ended up saving 80% of the marketing budget, while still hitting the target. 

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This is the story about that one growth hack. Stay connected for more \\u2018real' behind the scenes stories in every episode. 

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And if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales

\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/advitsahdev/message"