How a failed $183,294 marketing campaign fundamentally changed my approach to marketing
In July, 2011, I was part of a huge marketing promotion. The client had invested $183,294 into their media buy, which promised them 4 million ad impressions, as well as multiple posts on a Facebook page with 8.4 million followers and a Twitter account with 2.5 million followers.
This was my make-it-or-break-it moment.
Tune in to see why the campaign tanked, what I learned, and how I've forever changed my approach to marketing... and why I'm here to teach YOU these lessons so you don't make these same mistakes!