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Guest and Episode Links Kate Walling https://www.katewalling.com/ https://www.tractionhero.com https://www.facebook.com/tractionhero

Traction Hero Links: https://www.instagram.com/tractionhero/ https://twitter.com/tractionhero https://www.linkedin.com/company/tractionhero/

The Information: https://www.theinformation.com Uncanny Valley: A Memoir - Anna Wiener: https://amzn.to/2J1PpSj

Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 @cousinp81

Intro The ever-changing world of Marketing needs to be constantly reassessed which I why I\\u2019m always keen to try and get those in the know on the podcast to discuss what is coming up in the near future and provide you with some \\u2018take action now\\u2019 steps.

This is why I had to chat to Kate Walling. Kate is a Marketing Consultant for technology companies. Known for creating edgy brands, aggressive growth plans, and for building powerful marketing teams that know how to GSD (get shit done), which is why I wanted to speak to Kate about what we should be focused on for the rest of 2020.

Kate also runs Traction Hero, a tech-savvy marketing agency that solves high growth companies\\u2019 most pressing marketing challenges so they can get on with being growthy!

Some actionable takeaways from this episode include the need for quality content and some tools that can help here as well as a look at the effectiveness of social advertising.

Watch the episode video: https://youtu.be/RVYty2DkL9Y

Takeaways - Kate mentioned that the competition is high when it comes to valuable content, so make sure your is of the highest standard. Kate also mentioned Canva, which is a powerful tool to help you develop such content quickly.

- Don\\u2019t have FOMO (fear of missing out) when it comes to your software. It\\u2019s easy to sign up for the latest shiny object, but think about what the future holds. What you are using now, you may not be using in 12 to 24 months, so make sure it is fully flexible and you are not locked into any agreement you can\\u2019t get out of.

It can take a while to really understand now tech, so take your time before committing. Use the free trial, test it out, learn about the software and work out if it\\u2019s right for you.

- And finally, think about how your MarTech all fits together. Kate said that there is a trend for using more than one CRM system and this can be seen in other genres as well \\u2013 creative and social apps, multiple email accounts, even diaries! The efficiencies that can be generated by using multiple systems cannot be ignored.

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License