BROADCASTS.com

b'

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA

Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the \\u2018Write a Review\\u2019 button in the Apple Podcasts app or iTunes)

Guest: Justin Goldstein (https://www.linkedin.com/in/goldsteinjustin/) Topic: Marketing and Media Relations

Discussion Points \\u2022 Mentioning the C word or Politics \\u2022 Being an asset to the media \\u2022 What the media want from you \\u2022 Becoming an expert / spokesperson \\u2022 The value of podcasts

Link to the live video:https://www.linkedin.com/video/live/urn:li:ugcPost:6710246143399358464/

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Transcript (this transcript isn\\u2019t 100% accurate but provides a decent representation of the conversation \\u2013 soz for any confusion)

Peter Sumpton\\xa0

Hello and welcome. My name is Peter Sumpton, marketing consultant and Lego master of marketing and you\'re listening to the marketing study lab podcast live. Well, this bit isn\'t live, but the rest of it is. You\'ll hear a bit about that later. I mean, now, let\'s crack on. These episodes are taken from my live show marketing and where we look at the relationship between marketing and a specific topic. Subject or specialism. Sometimes there\'ll be guests, other times, it\'ll just be me. So let\'s get cracking. Right, we are back. We\'re alive. And it gives me great pleasure to introduce Justin Goldstein, who\'s from press regarding communications, a strategic Media Relations agency. I didn\'t want to get that wrong. I was reading off the screen. It just didn\'t work. Welcome.

\\xa0

Justin Goldstein\\xa0

Thank you. Thank you very much for having me.

\\xa0

Peter Sumpton\\xa0

On So today, what I want to cover is marketing and media relations. So before we dive into that topic, can you just give us a bit of a brat background to who you are and what you currently do for your clients?

\\xa0

Justin Goldstein\\xa0

Sure. So, um, well, first, thank you again for having me. Um, so I\'ve been in public relations for close to 10 years now. And I work on a very specific part of public relations called Media Relations, which essentially means building relationships with the press to get publicity for different types of clients. So I\'ve worked with, you know, clients and travel, real estate, consumer b2b kind of runs the gamut. But the end goal being to get them coverage and then also working on developing podcasts much like one the one that you have, for different clients, whether it be individuals or organisations. Okay, that\'s cool. I think we\'ll come on to podcasts a little bit later on, because it\'d be it\'d be a bit crazy. Not to

\\xa0

Peter Sumpton\\xa0

So that\'s that\'s what you do for people. It fascinates me the whole Media Relations thing. And it\'s certainly a topic that, that I\'m not fully immersed in, by any way, shape or form. So looking to claim a lot of insight from this, this little chat we\'re going to have here. So first of all, like to start on a big opener. What\'s the hot topics within media relations? What, you know, what are you focusing on right now for some of your clients?

\\xa0

Justin Goldstein\\xa0