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b'You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they\'re broadcasting content to an empty room.\\xa0
Hot off the CAMA marketCHARLOTTE speakers podium,\\xa0Jeffrey Rohrs joins the showgram\\xa0to review some of these concepts as he does in the pages of his book \\xa0AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers
We also had a special impromptu guest from Johnson & Whales University sit in...Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Image Podcast when you can - show him some love. \\xa0
Plus, the usual mayhem -\\xa0Brandon\\u2019s latest cool tech tools on the way\\u2026 Off the cuff. Always on target. This is The\\xa0Marketing Squadcast.
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Be sure to\\xa0sign up for Brandon\\u2019s \\u201cCool Tech Tools\\u201c he talks about each episode.\\xa0
Got a topic or rant\\xa0you want us to tackle? Got a\\xa0guest recommendation?\\xa0Have a marketing challenge\\xa0keeping you up at night?\\xa0Want to be a guest on our show? Connect with us \\u2026give us something to talk about:

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Thanks for listening.'