#Squadcast 66 : Big Data. PR's Biggest Threat or Opportunity? #prsa
b'Big Data\\u2026 you\'ve no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you\\u2019ll get 12 different answers. And how is it impacting marketing and PR?
Well\\u2026The rise of Big Data presents both a threat and an opportunity. Big Data has emerged as one of the biggest trends shaping the business world. Thanks to new technologies, companies are now able to mine large sets of information to quickly leverage patterns and data points in order to identify consumer sentiment, develop sales and marketing opportunities, improve customer service and more. Social media, for example, generates millions of conversations that can be analyzed to pinpoint positive or negative sentiment and even predict consumer behavior.
Brandon Uttley is taking on the topic at the 2014 PRSA Southeast District Conference April 11th. Plus, Brandon\\u2019s latest cool tech tools on the way\\u2026
Off the cuff. Always on target. This is The\\xa0Marketing Squadcast.
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