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b"Application Program Interface. These are protocols and tools that let different software applications and web services share data. But for many marketers, APIs sound too complicated to use and thus they remain hidden in the realm of pasty-faced programmers.

Fortunately, we have a great tour guide on the show today to have us navigate this growing and geeky world of APIs:

Wade Foster, Co-Founder of Zapier.com in San Francisco joins the showgram. Zapier is making it easy for non-technical users to create connections between more than 34 APIs that don\\u2019t usually talk to each other. Think - APIs for Dummies, so naturally...we make a great audience!

Plus, we've got that latest installment of Brandon\\u2019s Cool Tech Tools\\u2026

This and the usual fare again from the plush well-lit studios of Sales Performance International overlooking Piedmont Row in Southpark - Charlotte, North Carolina...

Off the cuff. Always on target. It's the Marketing Squadcast."