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94. Your (Online) Reputation Precedes You with Mike Blumenthal

Published: Aug. 9, 2017, 4 p.m.

Today I\'m talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won\\u2019t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode!

Find Out More About Mike Here:

Blumenthal\\u2019s
Mike Blumenthal\\u2019s blog
@mblumenthal on Twitter
Mike Blumenthal on LinkedIn
Mike Blumenthal on Get Five Stars

In This Episode:

[01:14] - Mike suggests starting off by talking not about reputation management, but rather reputation development.
[03:30] - We learn what a Net Promoter Score is, and why it\\u2019s a valuable number to keep track of.
[05:24] - Mike touches on why most small businesses don\\u2019t like Yelp, then explains that many reviews are now showing up on Google anyway.
[07:29] - If Yelp is ranking #2 for your company game in Google, that makes its contents more important, right?
[08:57] - In general, Mike suggests just leaving sites like Ripoff Report alone and ignoring them.
[09:34] - Stephan steps in to explain a bit about how Google features various sites. Mike then defines rich snippets.
[11:15] - Mike explains more about the use of rich snippets and other review-related items on your own site.
[13:04] - Are you allowed to take reviews you find elsewhere (like from Yelp) and put them on your website?
[14:40] - We hear about Mike\\u2019s suggestions on the process of getting reviews on your own site. He then offers advice for what to do if you already have testimonials.
[19:39] - The term for paying for fake reviews is \\u201castroturfing.\\u201d
[21:22] - Mike discusses how to correct Knowledge Panel information about their business.
[25:38] - Can Moz Local fix things in existing listings, or is it only for new listings?
[26:37] - Mike strongly recommends hiring a consultant to write your Wikipedia content instead of doing it yourself.
[27:27] - We move on to Facebook, with Stephan and Mike talking about its increasing popularity as a review site.
[30:35] - Mike offers advice for how to get Yelp reviews if you need to manage a currently negative Yelp profile. He and Stephan also discuss the importance of having Yelp friends.
[33:27] - Should we pay attention to sites like YP.com and Superpages?
[35:44] - Mike discusses Glassdoor and how to use it to your advantage.
[38:43] - Stephan recommends a previous Marketing Speak episode with Kenton Hutcherson if you want to learn more about Ripoff Report.
[39:25] - We hear Mike\\u2019s tips for getting better images to show for your business.
[42:25] - Do you still need to upload inside photos if you run a home-based business rather than a retail store, for example?
[43:42] - Mike offers Barbara Oliver Jewelry as an example of a site that has done a great job with its reviews page. Stephan then talks about his own testimonials page.
[46:59] - In the world of reviews and ratings, what does Mike recommend that people do in terms of badges?
[49:27] - Mike shares his thoughts on Trustpilot.
[50:31] - Does Mike have any suggestions on types of awards to apply for?
[51:51] - Local search is fundamentally different than organic search, Mike explains. He talks about how these differences are relevant and how to take them into account for your business.
[57:13] - Mike points out that it\\u2019s important to have followers who engage and share your content, not just disengaged followers.
[59:04] - Mike offers listeners several resources, including his Moz Local 2017 presentation.

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94. Your (Online) Reputation Precedes You with Mike Blumenthal

In This Episode:

Links and Resources: