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91. Boosting Engagement and Expanding Reach on Twitter with Ben Landis and Michael Tetro

Published: July 19, 2017, 3:54 p.m.

Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I\\u2019ve used the tool myself and have seen a dramatic increase in my followers, as I\\u2019ll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they\\u2019ve helped more than 600 clients gain more than 40 million real followers, and they\\u2019re here today to share their advice and strategies with you.

Find Out More About Ben and Tetro Here:

business@fanbase.net
Fanbase.net
Ben Landis on Wikipedia
Ben Landis
@benlandis on Twitter
@tetro on Twitter
Michael Tetro on LinkedIn
Michael Tetro on Facebook

In This Episode:

[02:16] - What are some of the big mistakes that people make with Twitter? Stephan clarifies the answer, which is not to just do straight text tweets all the time (but rather to upload images and content).
[03:42] - Another major mistake is using too many links to things off of Twitter, Tetro explains.
[04:58] - Ben offers his thoughts on the same question of the big mistakes people make (and, by extension, some best practices for Twitter).
[06:06] - Tetro talks about timing for tweets, suggesting that it\\u2019s important to be conscious of when you\\u2019re most likely to reach your audience.
[07:51] - We hear about using platforms such as\\xa0Hootsuite\\xa0and\\xa0Meet Edgar\\xa0to schedule posts.
[09:17] - Is there a penalty for always posting using a service such as Buffer as opposed to posting directly through Twitter?
[09:50] - Ben talks about what it is about intuitive.social that he really likes and gives a glimpse into its pricing.
[10:09] - Stephan brings up Twitter tools, mentioning\\xa0Twitter Audit\\xa0in particular. Tetro then talks about a few of his favorite tools, which includes\\xa0Twitter\\u2019s own analytics.
[12:02] - Stephan clarifies how DMing works for people who aren\\u2019t yet familiar with how Twitter works.
[12:57] - Are there any techniques that will help you get noticed by a big influencer on Twitter? One way to get noticed is to get a verified account. Another trick is to do something to help promote that person, particularly if you have a big audience of your own.
[15:20] - Tetro talks about some of the other benefits of getting verified on Twitter.
[16:32] - Ben joins in to talk more about the pros of having a verified Twitter account.
[17:56] - How does one get Twitter verified? What would make somebody\\u2019s case more compelling to the team making the verification decisions at Twitter?
[19:15] - Stephan brings us back to talking about other tools for Twitter, and Tetro talks about a tool that he had mentioned to Stephan previously.
[22:01] - Tetro and Ben use\\xa0Followerwonk, and we hear why in terms of what sorts of cool things the tool can do.
[25:30] - What are some of the best practices, or tips and tricks, for optimizing your Twitter profile and bio?
[28:15] - We go back to\\xa0Twitter Analytics, with Ben talking about some of the things he likes from the tool. Tetro then chimes in to talk about some of the data visualization tools they use, such as\\xa0Tableau.
[30:18] - What actions might Ben and Tetro take based on what they found in the type of analysis that they have just been talking about?
[32:21] - We learn a fun way of offering value to your audience, which is thinking about the \\u201cah\\u201ds of social media. There\\u2019s \\u201cah-ha\\u201d for insightful, interesting, or thought-provoking things, \\u201cahhaha\\u201d for funny things, and \\u201cahhhh\\u201d for heartwarming things.
[33:27] - Ben explains that in the case of an account with real followers but minimal engagement, the first step is to determine the goals of the account-holder. Another tip is to post more images.
[34:52] - Tetro offers his advice on the subject, then talks about the use of hashtags.
[37:46] - Is it a good idea to research a hashtag and see how it\\u2019s currently being used before using it yourself in your own tweets?
[38:48] - Tetro shares his opinion on whether lots of likes or lots of retweets are more indicative of a successful Twitter account. Ben then gives his thoughts on the same question.
[39:51] - Stephan brings up Ben and Tetro\\u2019s platform\\xa0Fanbase, revealing how well it has worked for him in increasing his Twitter follower count and engagement.
[41:21] - Tetro points out that\\xa0Stephan\\u2019s Twitter account\\xa0is now a good example of how a Twitter account should be, and why.
[42:24] - Ben jumps in to explain the technology side of Fanbase.
[44:18] - We hear about the benefits of having a large audience (even if you never become Lady Gaga), with Stephan explaining how you might leverage your audience size to your benefit. Tetro and Ben then talk about other personal and professional opportunities that can come up from having a large enough audience, especially if it\\u2019s targeted and engaged.
[48:28] - Building up a large targeted audience is an investment in your own luck, because it can lead to wonderful things happening for you.
[49:20] - Are there any big-name clients and brands that Ben and Tetro can namedrop in the episode? Yes, including\\xa0Digital Trends,\\xa0SurveyMonkey,\\xa0Startup Grind,\\xa0Bulletproof,\\xa0University of Southern California,\\xa0WordStream,\\xa0What\\u2019s Trending.
[50:27] - Where can listeners go to learn more about\\xa0Fanbase\\xa0(which also works on Instagram)?

\\xa0

91. Boosting Engagement and Expanding Reach on Twitter with Ben Landis and Michael Tetro

In This Episode:

Links and Resources: