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My guest, Ephraim Olschewski, is someone who has had a profound impact on my life -- and I hope he will on yours as well. Ephraim is a high-performance coach for executives and business owners, with his rates starting at $100k a year for individuals and $1 million a year for organizations. Despite these high-value deals, he doesn\\u2019t use contracts at all. In this conversation, he explains the compelling reason why, and offers insight into how to show up powerfully in your business and the world. I hope that all of my Marketing Speak episodes offer valuable informative learning, but I truly believe that this one can offer transformative learning as well.

Find Out More About Ephraim Here:

Ephraim S Olschewski on Facebook
@EOlschewski on Twitter
Ephraim Olschewski on LinkedIn
ephraim@ephraimolschewski.com

In This Episode:

• [02:04] - Ephraim starts things off by addressing the powerful question of how he closes 6- and 7-figure deals. Stephan mentions that the answer has to do with relatedness and the \\u201cwall of context.\\u201d
• [04:42] - Stephan brings up an analogy that Ephraim has used before, which is that we\\u2019re all living in our own movie theater. Ephraim then takes us a step back.
• [06:49] - Ephraim talks a bit more about being in someone else\\u2019s \\u201cmovie theater.\\u201d This is what\\u2019s going on when you feel like someone really gets you, he explains.
• [08:19] - What if you get someone, but they don\\u2019t feel gotten?
• [10:10] - Despite his extremely high-value deals, Ephraim surprisingly doesn\\u2019t use contracts. He explains the incredibly powerful reason why.
• [12:41] - Ephraim takes a moment to differentiate between an agreement and a contract, as he uses the terms. Despite not using contracts, he does use agreements, he explains.
• [14:13] - We hear more about how important one\\u2019s word is, with Ephraim explaining that \\u201clanguage is the foundation of creation.\\u201d He and Stephan talk about the difference between honor and keeping your word.
• [19:21] - Stephan lists some tactics people use, and then explains that these tactics are just sleight-of-hand tricks compared to the strategy of being authentic. Ephraim then points out that he has never had any actual sales training.
• [21:36] - Ephraim goes into more depth on why he hasn\\u2019t had training on sales.
• [23:14] - We learn why Ephraim likes Grant Cardone, whose book\\xa0The Closer\\u2019s Survival Guide\\xa0he gave to Stephan.
• [26:13] - Ephraim is not a fan of tactics and strategies, he points out, and then talks about working with a client who is in the real estate world.
• [30:10] - Stephan digs deeper into how, as Ephraim put it, \\u201cbeing a decent human being doesn\\u2019t have to be a strategy.\\u201d He talks about ways to show you care, offering an example in which he gave someone gourmet hot dogs.
• [33:02] - Ephraim addresses the topic of whether you can sell something that you don\\u2019t actually believe in.
• [34:58] - Why does one need to have certainty to be effective at selling?
• [37:13] - Ephraim offers advice for how to get into a state of certainty (which is not the same thing as falsely confident bravado).
• [39:28] - We return for a moment to the importance of doing what you said you would do and showing up exactly when you said you would.
• [41:49] - Ephraim takes a moment to talk about how he\\u2019s raised his children to assess whether they\\u2019re creating or complaining.
• [44:42] - Stephan explains some of the terminology that he and Ephraim have been using, such as \\u201cbeing a stand.\\u201d Ephraim then talks about the ability of each of us to make a difference for the people around us.
• [47:49] - Ephraim talks about being cause in the matter when someone else is in a bad mood or a negative space.
• [50:15] - In a situation like this, would Ephraim ask a question to bring the conversation or interactive to a more positive outcome?
• [52:30] - Ephraim talks about how he would react if someone was being abusive to a colleague or coworker.
• [55:11] - Ephram offers suggestions for turning workability and relatedness into referrals.
• [56:44] - After you\\u2019ve successfully arrived at a state of workability, how do you get to high performance? After Ephraim answers, he and Stephan talk about deleting social media from their phones.
• [60:11] - Stephan talks about having reached the point of being okay with keeping the Facebook app on his phone (which he needs for\\xa0Facebook Live), now that he has broken his addiction to checking it constantly.
• [63:21] - Ephraim talks about how listeners can get in touch if they want to work with him after hearing this conversation.
• [64:59] - Ephraim takes a moment to describe the event he has coming up in September 2017, which costs $2,799 to attend.

Links and Resources:

Ephraim S Olschewski on Facebook
@EOlschewski on Twitter
Ephraim Olschewski on LinkedIn
ephraim@ephraimolschewski.com
Ephraim Olschewski on the Optimized Geek (#27)
Werner Erhard
Michael Jensen
Integrity - A New Model\\xa0by Werner Erhard and Michael Jenson
The Four Agreements\\xa0by Don Miguel Ruiz
The Art of War\\xa0by Sun Tzu
Pre-Suasion\\xa0by Robert Cialdini
The Closer\\u2019s Survival Guide by Grant Cardone
Love Does\\xa0by Bob Goff
Stealing Fire\\xa0by Steven Kotler
The Rise of Superman\\xa0by Steven Kotler
Landmark Education
Social Media Is the New Nicotine\\xa0with Bill Maher
Messenger.com